じげんの3x3プロチームが地域密着型活動を拡大する新たな挑戦

地域貢献とバスケットボールの新たな形

ithin a growing trend where sports and community development intertwine, the professional 3x3 basketball team "ZIGExN UPDATERS.EXE" is taking significant steps to enhance its community engagement efforts. Under the ownership of ZIGExN, a company headquartered in Minato City, Tokyo, this team not only aims for sports excellence but also embraces responsibilities toward the local community. The emphasis on sustainable development resonates well within Kyoto, where the team has made its home.

In a recent initiative, ZIGExN UPDATERS.EXE, which has been operational since April 2022, is set to launch the third phase of its 'EN Project.' This initiative is skillfully crafted to amplify the team’s commitment to societal challenges, including youth empowerment and health promotion in Kyoto. To further this mission, they have entered a partnership with a well-established local company, VIVA Co., Ltd. This collaboration aims to facilitate sports experiences for children and promote healthy living among the residents of Kyoto.

EN Project: A New Chapter in Community Partnership

The partnership with VIVA marks a notable evolution in the EN Project. Founded over 50 years ago, VIVA is a prominent player in sports club management and community health initiatives in Kyoto. Their involvement with ZIGExN UPDATERS.EXE dates back to the inception of the team, where they have been integral to various community events. With the official signing of this partnership, both organizations now stand united in promoting a healthier lifestyle through sports among the youth in Kyoto.

This collaboration will utilize ZIGExN's expertise in basketball training coupled with VIVA's extensive experience in managing sporting facilities to introduce light exercise workshops and various related events. A particular highlight of this initiative is the upcoming "Junior Basketball Classroom" produced by ZIGExN UPDATERS.EXE, which is scheduled to commence in July 2025 at the Yamashina Regional Gymnasium and Daigo Regional Gymnasium.

Engaging Youth Through Fun Learning

The Junior Basketball Classroom focuses on providing easy physical activities alongside foundational basketball training led by skilled instructors. Yet, it is not merely about learning the sport; fun remains at the heart of this program. Participants will have the opportunity to engage in a stamp rally where they can earn official character goods of the team—a creative way to motivate children to stay active while enjoying the learning process.

In addition, aspiring young athletes will get a chance to participate in an annual event organized by VIVA—the "Junior Basketball Exchange Meeting." This event will feature guest appearances from ZIGExN's contracted players, providing participants with insights, guidance, and even exhibition matches to inspire them.

Commitment to Community and Youth

Commenting on this partnership, VIVA's president, Toshifumi Komori, stated, “Sports can draw out the vitality of individuals and the community, creating pathways to a brighter future. We are excited to journey alongside ZIGExN UPDATERS.EXE as they continue to challenge themselves and bring hope to those around them.” The sentiment encapsulates the collaborative spirit of this project, focusing not just on the sporting aspect, but on nurturing a sense of community and belonging.

Becoming a Platform for Change

Through the EN Project, ZIGExN UPDATERS.EXE aims to establish itself as a crucial platform for change in Kyoto's sports landscape. They envision facilitating sports sessions that cater to diverse demographics while ensuring that the excitement of 3x3 basketball attracts more participants from the local community.

By creating environments where both children and young adults can thrive through collaboration and athleticism, ZIGExN UPDATERS.EXE is not just about competition; it's about fostering lifelong sports enthusiasts and building a future where everyone is invited to join the game.

For those interested in participating in the Junior Basketball Classroom, sessions will be conducted weekly at the Yamashina and Daigo regional gymnasiums, letting children benefit from structured yet enjoyable learning. Enrollment can be done through each gym's reception.

With the EN Project, ZIGExN UPDATERS.EXE and VIVA are crafting a future that looks brighter and healthier, proving that teamwork on and off the court is essential for a thriving community.